Vibes are Cool. Structure is Cooler.
I help creative people and growing teams locally & globally. If you want to make smart moves, build better systems, and actually finish the big stuff—we should talk.
Here are the ways I typically help:
The Missing Piece Between You and Done
PRODUCT MARKETING & DEVELOPMENT
If you’re launching a new tool, breathing life into a “mature” tool, revamping operational / cross-functional workflows, or trying something totally new, I’ll help you make smart, future-proof decisions grounded in hands-on experience. I truly enjoy creating organizational efficiency and scalability. Bring it.
Full-stack Product Marketing
B2B or B2C GTM
Certified Scrum PO
Project Management
Program Operationalization
User Research & Beta
Helping Creatives Get Their Sh*t Straight
MUSIC MARKETING & ENGAGEMENT
As the digital landscape continues to evolve, your new release strategy or catalog campaign needs to evolve with it. From metadata organization to digital distribution, I’ll help you make smart, future-proof decisions grounded in industry insight. I’ve helped hundreds of artists at all levels stay focused on their objectives and not get overwhelmed by the options.
Metadata expert
Digital distribution
New release campaigns
Catalog campaigns
Artist merch strategy
B2B and Direct-to-Fan GTM
Communication Strategy & Scalability
SPEAKING & TEACHING
Breaking It Down Without Dumbing It Down
I love helping others understand the music industry, digital ecosystems, cross-functional work, and product thinking. Book me to speak at your event, guest lecture, or lead internal team training.
Speaking engagements
Trainings / Workshops
Event planning & production
Substitute Radio DJ
Fundraising strategy (non-profits)
Been There, Said That.
From national conferences to intimate team trainings, I’ve shared the mic with some of the best. And I’ve brought the real talk every time. Whether I’m breaking down metadata strategy or building bridges between teams, I keep things clear, useful, and (dare I say?) actually fun. Here are just a few of the places I’ve spoken and the topics I’ve tackled.
Spoke at Music Biz conferences in 2022, 2023, and 2025
Spoke at XRAY.FM Amplify Women 2018 & 2019
Led trainings at Amazon, on topics like Product Marketing 101; Music Maestro (Vendor Portal)
Featured on Hypebot.com
Mentorship Sessions in 2017
Spoke at the DIY Musician 2023 Conference
On The Future of What Podcast episode “Data! What is it good for? (LIVE at Treefort)”
