Nice Words.
If I’m honest, this page makes me a little uncomfortable! I’ve been lucky to work with some amazing people, and they’ve had some generous things to say, so I’ll let them do the talking.
“Erica is a talented product marketing executive whose diverse background in account management, product, and marketing enables her to uniquely bridge cross-functional initiatives.
During the 3+ years Erica was on my team at Amazon Music, she successfully drove multiple high-profile B2B and B2B2C go-to-market launches, represented the organization as a thought-leader at industry events and conferences, developed comprehensive enablement programs that strengthened our customer-facing teams, and implemented customer lifecycle marketing that drove increased usage of our products.
Beyond her professional capabilities, Erica's passionate, empathetic nature and commitment to social causes infuse her work with authentic purpose. She excels at building strategic partnerships, implementing scalable processes, and maintaining strong relationships with stakeholders at all levels. Her strategic thinking, scrappy execution, and genuine dedication to both customer and community outcomes makes her an invaluable asset to any product marketing team!”
— Katie (Schlosser) Vitolins, Product and Marketing Leader (Amazon, ex-Spotify)
“It was great working with Erica at CD Baby when she was leading the Product Development team. These are the things that stood out to me:
Organization and work ethic. She was always on top of things no matter how chaotic they got. This is a big reason why the developers loved working with her. She could answer their detailed questions about requirements and stand by those answers. Work was rarely (if ever) thrown away due to half-baked requirements. She set a great example for her team by putting in extra effort when necessary.
Teamwork and communication. She wasn’t a “not my job” kind of person. She would help out with any task and go out of her way to keep stakeholders informed on scope, progress etc. She always shared credit with others and her sense of humor helped keep morale high.
Authenticity. Erica was fully committed to what we were doing. She’s always been a passionate advocate for independent artists. She takes pride in her work and her enthusiasm is inspiring.”
—Scott Williams, Former President & CTO, CD Baby
“I'm lucky to have worked with Erica as my product marketing partner at Amazon Music. She relentlessly advocates for product quality and customer needs while fostering a positive work environment by making sure everyone's voices are heard. Erica's work goes above and beyond in every way, but beyond her dedication to the products she works on, Erica is someone you want to have in your corner.”
— Ally Glerum, Women in Music LA Vice-Chair of Events
“Erica is a great product owner to work with. She is an advocate of Scrum and is a stickler to promoting agile methodologies to better the development process. Her approach has always been to aid developers in their work, ensuring they have all the requirements and resources they need while keeping the project in scope and on time. Despite juggling many responsibilities, Erica is always open and enthusiastic to help, whether it be clarifying a simple question or digging in to help developers really understand the issue. Erica as a manager has also built a successful team of product owners that share her passion and energy in delivering the best product possible.”
— Nhan Tran, Director of Engineering at Soundrop
“I met Erica when she worked in the digital department at Redeye in 2009. Erica was responsible for working with us on marketing opportunities in the digital space. She was outstanding at her job as well as being amazingly responsive to our needs, responsible, knowledgeable, and proactive. She always went the extra mile for us, reached out on things first, and followed up. In the years since then her skill set has expanded and her understanding of the industry as a whole has deepened. I can't recommend her highly enough!”
— Portia Sabin, President at Music Business Association
“Erica is a leader in product development and project management. I worked with Erica as a developer on an agile team. Erica’s collaborative work style was key for delivering high quality features on time. Erica kept me in the know about priority, and project trajectory, while allowing me to help craft the strategy for implementations and process. Erica’s experience in the music industry makes her an ace for delivering high quality products and features that help musicians and artists, while having the product management tool belt applicable to any modern delivery challenge.”
— Sean Ahern, Senior Manager, Application Lifecycle Management @ Patagonia
“Erica is, without a doubt, a Linchpin.
She and I worked together closely while I was managing one of the software development teams at CD Baby. It’s important to note that working for CD Baby is an above-average challenge, and I don’t think Erica’s abilities and success can be appreciated to the extent that is deserved without understanding this context.
No matter how tough it got, Erica could be counted on for her organizational chops and steady leadership. She was the lighthouse in a storm, steering multiple projects simultaneously to successful conclusions. On average there were twenty or more projects in progress at any given time, from small efforts lasting a single sprint to larger ones lasting more than a year. Erica managed these along with an enormous backlog, almost entirely on her own.
Despite the massive amount of responsibility that fell to her, Erica never seemed to let her best qualities falter. I always felt heard and understood. Project goals and vision were communicated well. Roadblocks were addressed quickly. Through it all she was an enthusiastic collaborator, and her cheerful demeanor made her a pleasure to interact with. To put it simply, she made CD Baby a better place to work.
I would work with Erica again in a heartbeat. She’s earned my trust and respect handily, and I endorse her with the utmost confidence.”
— Dom Annuzzi, Senior Consultant at Strategic Solutions NW LLC
